{"version":"1.0","provider_name":"REVISA","provider_url":"https:\/\/wordpress.ft.unicamp.br\/revisa","title":"Teoria da Decis\u00e3o - REVISA","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iI1o0wiCAt\"><a href=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/2026\/02\/23\/teoria-da-decisao\/\">Teoria da Decis\u00e3o<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/2026\/02\/23\/teoria-da-decisao\/embed\/#?secret=iI1o0wiCAt\" width=\"600\" height=\"338\" title=\"&#8220;Teoria da Decis\u00e3o&#8221; &#8212; REVISA\" data-secret=\"iI1o0wiCAt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"A Teoria da Decis\u00e3o, proposta por Herbert Alexander Simon, revolucionou a compreens\u00e3o sobre como decis\u00f5es s\u00e3o tomadas na pr\u00e1tica. Contrariando os modelos econ\u00f4micos cl\u00e1ssicos que assumiam um agente racional com informa\u00e7\u00e3o completa (homo economicus), Simon introduziu o conceito de Racionalidade Limitada (Bounded Rationality). Esta abordagem reconhece que decisores humanos e sistemas automatizados operam sob restri\u00e7\u00f5es severas: limita\u00e7\u00f5es cognitivas, informa\u00e7\u00f5es incompletas e press\u00e3o temporal. Este trabalho explora como a teoria de Simon fundamenta os Sistemas de Apoio \u00e0 Decis\u00e3o (SAD) modernos e examina os desa\ufb01os \u00e9ticos quando esses princ\u00edpios s\u00e3o implementados em algoritmos de Intelig\u00eancia Arti\ufb01cial.","thumbnail_url":"https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/simon2.png","thumbnail_width":150,"thumbnail_height":184}