{"id":857,"date":"2026-02-23T20:31:26","date_gmt":"2026-02-23T23:31:26","guid":{"rendered":"https:\/\/wordpress.ft.unicamp.br\/revisa\/?p=857"},"modified":"2026-02-23T20:33:06","modified_gmt":"2026-02-23T23:33:06","slug":"teoria-da-decisao","status":"publish","type":"post","link":"https:\/\/wordpress.ft.unicamp.br\/revisa\/2026\/02\/23\/teoria-da-decisao\/","title":{"rendered":"Teoria da Decis\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"857\" class=\"elementor elementor-857\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c8aa2 e-flex e-con-boxed e-con e-parent\" data-id=\"24c8aa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4671804 elementor-widget elementor-widget-text-editor\" data-id=\"4671804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\">A Teoria da Decis\u00e3o, proposta por Herbert Alexander Simon, revolucionou a compreens\u00e3o sobre como decis\u00f5es s\u00e3o tomadas na pr\u00e1tica. Contrariando os modelos econ\u00f4micos cl\u00e1ssicos que assumiam um agente racional com informa\u00e7\u00e3o completa (homo economicus), Simon introduziu o conceito de Racionalidade Limitada (Bounded Rationality). Esta abordagem reconhece que decisores humanos e sistemas automatizados operam sob restri\u00e7\u00f5es severas: limita\u00e7\u00f5es cognitivas, informa\u00e7\u00f5es incompletas e press\u00e3o temporal.<\/p><p class=\"western\" lang=\"pt-PT\" align=\"justify\">Este trabalho explora como a teoria de Simon fundamenta os Sistemas de Apoio \u00e0 Decis\u00e3o (SAD) modernos e examina os desa\ufb01os \u00e9ticos quando esses princ\u00edpios s\u00e3o implementados em algoritmos de Intelig\u00eancia Arti\ufb01cial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65bb22 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a65bb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-937288f e-flex e-con-boxed e-con e-parent\" data-id=\"937288f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ab1e9 elementor-widget elementor-widget-heading\" data-id=\"a7ab1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nHerbert A. Simon<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5e1a7 elementor-widget elementor-widget-image\" data-id=\"4d5e1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"184\" src=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/simon2.png\" class=\"attachment-medium size-medium wp-image-858\" alt=\"Foto do Herbet A. Simon em preto em branco, atr\u00e1s dele h\u00e1 um fundo com livros desfocado.\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figura 1- Herbet A. Simon<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82255c7 elementor-widget elementor-widget-text-editor\" data-id=\"82255c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\">Herbert Alexander Simon (1916\u20132001) foi pioneiro em m\u00faltiplas \u00e1reas: economia, psicologia cognitiva e ci\u00eancia da computa\u00e7\u00e3o. Laureado com o Pr\u00eamio Nobel de Ci\u00eancias Econ\u00f4micas em 1978, Simon desenvolveu conceitos fundamentais para os Sistemas de Apoio \u00e0 Decis\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de07034 e-flex e-con-boxed e-con e-parent\" data-id=\"de07034\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9c321 elementor-widget elementor-widget-heading\" data-id=\"8d9c321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nO Conceito de Racionalidade Limitada<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a2783 elementor-widget elementor-widget-text-editor\" data-id=\"04a2783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\">Simon identi\ufb01cou tr\u00eas restri\u00e7\u00f5es fundamentais que limitam a racionalidade:<\/p><ol><li style=\"list-style-type: none\"><ol><li style=\"list-style-type: none\"><ul><li><p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\"><b>Informa\u00e7\u00f5es<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>Incompletas:<\/b><\/span><b> <\/b><span style=\"font-size: medium\">O<\/span> <span style=\"font-size: medium\">custo<\/span> <span style=\"font-size: medium\">e<\/span> <span style=\"font-size: medium\">tempo<\/span> <span style=\"font-size: medium\">para<\/span> <span style=\"font-size: medium\">obter<\/span> <span style=\"font-size: medium\">informa\u00e7\u00e3o<\/span> <span style=\"font-size: medium\">completa<\/span> <span style=\"font-size: medium\">s\u00e3o, na pr\u00e1tica, proibitivos<\/span><\/span><\/p><\/li><li><p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\"><b>Limita\u00e7\u00f5es<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>Cognitivas:<\/b><\/span><b> <\/b><span style=\"font-size: medium\">A<\/span> <span style=\"font-size: medium\">capacidade<\/span> <span style=\"font-size: medium\">de<\/span> <span style=\"font-size: medium\">processamento<\/span> <span style=\"font-size: medium\">mental<\/span> <span style=\"font-size: medium\">(mem\u00f3ria,<\/span> <span style=\"font-size: medium\">aten\u00e7\u00e3o) \u00e9 restrita<\/span><\/span><\/p><\/li><li><p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\"><b>Restri\u00e7\u00f5es<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>de<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>Recursos<\/b><\/span><span style=\"font-size: medium\">:<\/span> <span style=\"font-size: medium\">Tempo,<\/span> <span style=\"font-size: medium\">or\u00e7amento<\/span> <span style=\"font-size: medium\">e<\/span> <span style=\"font-size: medium\">energia<\/span> <span style=\"font-size: medium\">s\u00e3o<\/span> <span style=\"font-size: medium\">escassos<\/span><\/span><\/p><\/li><\/ul><\/li><\/ol><\/li><\/ol><p class=\"western\" lang=\"pt-PT\" align=\"justify\">Diante dessas limita\u00e7\u00f5es, surge o conceito de Satis\ufb01cing (jun\u00e7\u00e3o de &#8220;satisfy&#8221; + &#8220;su\ufb03ce&#8221;): buscar uma solu\u00e7\u00e3o satisfat\u00f3ria, n\u00e3o a \u00f3tima. Os decisores avaliam alternativas sequencialmente e escolhem a primeira que atende seus crit\u00e9rios m\u00ednimos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d666053 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d666053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd6f716 e-flex e-con-boxed e-con e-parent\" data-id=\"dd6f716\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-134a1b6 elementor-widget elementor-widget-heading\" data-id=\"134a1b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nAs Fases do Processo Decis\u00f3rio<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0ba33 elementor-widget elementor-widget-text-editor\" data-id=\"da0ba33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\">Simon desmembrou o processo de decis\u00e3o em fases, que n\u00e3o s\u00e3o lineares, mas frequentemente iterativas e c\u00edclicas. A racionalidade limitada impacta cada uma delas:<\/p><ul><li><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\">Fase de Intelig\u00eancia (Intelligence): Prospec\u00e7\u00e3o do ambiente para identi\ufb01car problemas ou oportunidades. Em SAD, corresponde aos m\u00f3dulos de coleta e monitoramento de dados.<\/span><\/span><\/p><\/li><\/ul><ul><li><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\">Fase de Projeto (Design): Desenvolvimento e an\u00e1lise de poss\u00edveis solu\u00e7\u00f5es. Em SAD, envolve algoritmos de simula\u00e7\u00e3o e modelagem de cen\u00e1rios.<\/span><\/span><\/p><\/li><li><p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\">Fase<\/span> <span style=\"font-size: medium\">de<\/span> <span style=\"font-size: medium\">Escolha<\/span> <span style=\"font-size: medium\">(Choice):<\/span> <span style=\"font-size: medium\">Sele\u00e7\u00e3o<\/span> <span style=\"font-size: medium\">da<\/span> <span style=\"font-size: medium\">alternativa<\/span> <span style=\"font-size: medium\">satisfat\u00f3ria.<\/span> <span style=\"font-size: medium\">Em<\/span> <span style=\"font-size: medium\">SAD,<\/span> <span style=\"font-size: medium\">pode<\/span><\/span><\/p><\/li><\/ul><p class=\"western\" lang=\"pt-PT\">incluir sistemas de recomenda\u00e7\u00e3o e an\u00e1lise multicrit\u00e9rio.<\/p><ul><li><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\">Fase de Implementa\u00e7\u00e3o e Avalia\u00e7\u00e3o (Implementation &amp; Review): Execu\u00e7\u00e3o e monitoramento dos resultados. Em SAD, corresponde aos m\u00f3dulos de<\/span> <span style=\"font-size: medium\">feedback que ajustam par\u00e2metros futuros.<\/span><\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146fdbb elementor-widget elementor-widget-image\" data-id=\"146fdbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/Slide1.jpg\" class=\"attachment-large size-large wp-image-859\" alt=\"Fluxograma detalhando o pensamento da decis\u00e3o, indo de problema, prospec\u00e7\u00e3o, concep\u00e7\u00e3o e decis\u00e3o\" srcset=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/Slide1.jpg 960w, https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/Slide1-300x225.jpg 300w, https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/Slide1-768x576.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figura 2- Fases do processo decis\u00f3rio<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da7bec elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1da7bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-994bc01 e-flex e-con-boxed e-con e-parent\" data-id=\"994bc01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a77cdd elementor-widget elementor-widget-heading\" data-id=\"0a77cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nImplica\u00e7\u00f5es e Aplica\u00e7\u00f5es<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d84400 elementor-widget elementor-widget-text-editor\" data-id=\"9d84400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\">A teoria de Simon tem implica\u00e7\u00f5es profundas em m\u00faltiplos dom\u00ednios:<\/p><ul><li><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\"><b>Gest\u00e3o Organizacional: <\/b><\/span><span style=\"font-size: medium\">Explica por que empresas n\u00e3o operam com e\ufb01ci\u00eancia perfeita, mas buscam metas satisfat\u00f3rias de lucro, crescimento e participa\u00e7\u00e3o de mercado, adaptando-se ao ambiente de forma reativa.<\/span><\/span><\/p><\/li><\/ul><ul><li><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\"><b>Comportamento do Consumidor: <\/b><\/span><span style=\"font-size: medium\">Um consumidor em um supermercado raramente analisa todos os produtos, pre\u00e7os e ingredientes. Ele aplica heur\u00edsticas (lealdade \u00e0 marca, pre\u00e7o mais baixo, embalagem familiar) e escolhe um produto que satisfa\u00e7a sua necessidade imediata.<\/span><\/span><\/p><\/li><\/ul><ul><li><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\"><b>Estudos Emp\u00edricos: <\/b><\/span><span style=\"font-size: medium\">O trabalho de Macedo, Dantas e Oliveira (2011) \u00e9 um excelente exemplo. Ao analisar o comportamento de contadores, o estudo revelou que, sob press\u00e3o e incerteza, esses pro\ufb01ssionais recorrem a<\/span> <span style=\"font-size: medium\">heur\u00edsticas (como Ancoragem e Disponibilidade) que geram vieses, comprometendo a objetividade t\u00e9cnica da decis\u00e3o cont\u00e1bil.<\/span><\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2117a6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f2117a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89b80c6 e-flex e-con-boxed e-con e-parent\" data-id=\"89b80c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5724efc elementor-widget elementor-widget-heading\" data-id=\"5724efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nDesa\ufb01os \u00c9ticos<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6f03f elementor-widget elementor-widget-text-editor\" data-id=\"0c6f03f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\">Quando a racionalidade limitada \u00e9 codi\ufb01cada em algoritmos, vieses cognitivos individuais transformam-se em riscos \u00e9ticos sist\u00eamicos. Tr\u00eas categorias principais surgem:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed2e2ad e-flex e-con-boxed e-con e-parent\" data-id=\"ed2e2ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5136d elementor-widget elementor-widget-text-editor\" data-id=\"4e5136d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\"><b>Problema: <\/b>Algoritmos treinados com dados hist\u00f3ricos que re\ufb02etem desigualdades sociais perpetuam esses padr\u00f5es.<\/p><p class=\"western\" lang=\"pt-PT\" align=\"justify\"><b>Exemplo em SAD: <\/b>Sistemas de an\u00e1lise de cr\u00e9dito que utilizam hist\u00f3rico de pagamentos podem discriminar grupos com menor acesso hist\u00f3rico ao sistema banc\u00e1rio. O algoritmo aprende padr\u00f5es enviesados e os trata como &#8220;regras v\u00e1lidas&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21afb0e e-flex e-con-boxed e-con e-parent\" data-id=\"21afb0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c3ff4 elementor-widget elementor-widget-heading\" data-id=\"f7c3ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nA \"Caixa Preta\" e Falta de Transpar\u00eancia<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbe566 elementor-widget elementor-widget-text-editor\" data-id=\"3fbe566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\"><b>Problema<\/b>: Modelos complexos de aprendizado profundo tomam decis\u00f5es n\u00e3o-interpret\u00e1veis por humanos.<\/p><p class=\"western\" lang=\"pt-PT\" align=\"justify\"><b>Impacto em SAD: <\/b>Gerentes que dependem de sistemas de recomenda\u00e7\u00e3o estrat\u00e9gica n\u00e3o conseguem explicar por que determinada decis\u00e3o foi sugerida, minando con\ufb01an\u00e7a e impossibilitando auditorias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e5383 e-flex e-con-boxed e-con e-parent\" data-id=\"19e5383\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c71f6 elementor-widget elementor-widget-heading\" data-id=\"a8c71f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nResponsabilidade Difusa (Accountability)<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fa1e1c e-flex e-con-boxed e-con e-parent\" data-id=\"3fa1e1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efad97 elementor-widget elementor-widget-text-editor\" data-id=\"5efad97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\"><b>Problema: <\/b>Quando um sistema automatizado erra, a responsabilidade \u00e9 dilu\u00edda entre desenvolvedores, implementadores e a pr\u00f3pria IA.<\/p><p class=\"western\" lang=\"pt-PT\" align=\"left\"><span class=\"sd-abs-pos\">\u00a0<\/span><span style=\"font-size: small\"><span style=\"font-size: medium\"><b>Desa\ufb01o<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>em<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>SAD:<\/b><\/span><b> <\/b><span style=\"font-size: medium\">Organiza\u00e7\u00f5es<\/span> <span style=\"font-size: medium\">que<\/span> <span style=\"font-size: medium\">delegam<\/span> <span style=\"font-size: medium\">decis\u00f5es<\/span> <span style=\"font-size: medium\">cr\u00edticas<\/span> <span style=\"font-size: medium\">a<\/span> <span style=\"font-size: medium\">sistema<\/span><span style=\"font-size: medium\">s algor\u00edtmicos enfrentam dilemas legais e \u00e9ticos quando resultados prejudiciais ocorrem.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0824f7a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0824f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2fcc66 e-flex e-con-boxed e-con e-parent\" data-id=\"d2fcc66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6d9ff elementor-widget elementor-widget-heading\" data-id=\"6f6d9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nO Desa\ufb01o da Justi\u00e7a: O que as Pessoas Consideram Justo?<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7a744 elementor-widget elementor-widget-text-editor\" data-id=\"3c7a744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\">Mesmo que vieses t\u00e9cnicos fossem eliminados, persiste um desa\ufb01o fundamental: <\/span><span style=\"font-size: medium\"><b>n\u00e3o existe consenso universal sobre o que \u00e9 &#8220;justo&#8221;<\/b><\/span><span style=\"font-size: medium\">.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-956ed7d e-flex e-con-boxed e-con e-parent\" data-id=\"956ed7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8504ddf elementor-widget elementor-widget-heading\" data-id=\"8504ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nO Caso COMPAS<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e935cb e-flex e-con-boxed e-con e-parent\" data-id=\"2e935cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c18e6b6 elementor-widget elementor-widget-text-editor\" data-id=\"c18e6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\">O estudo de Grgi\u0107-Hla\u010da et al. (2018) analisou a percep\u00e7\u00e3o p\u00fablica sobre o sistema COMPAS, usado para prever risco de reincid\u00eancia criminal nos EUA. A pesquisa revelou que cidad\u00e3os discordam profundamente sobre quais informa\u00e7\u00f5es s\u00e3o &#8220;justas&#8221; para usar em decis\u00f5es algor\u00edtmicas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5a3531 e-flex e-con-boxed e-con e-parent\" data-id=\"c5a3531\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbede91 elementor-widget elementor-widget-heading\" data-id=\"cbede91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nAs Oito Dimens\u00f5es da Justi\u00e7a Percebida<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91310d7 elementor-widget elementor-widget-text-editor\" data-id=\"91310d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\">O estudo identi\ufb01cou oito propriedades que as pessoas avaliam implicitamente:<\/p><p class=\"western\" lang=\"pt-PT\">algor\u00edtmicos enfrentam dilemas legais e \u00e9ticos quando resultados prejudiciais ocorrem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774dad0 elementor-widget elementor-widget-image\" data-id=\"774dad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"483\" src=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/figura-3.png\" class=\"attachment-large size-large wp-image-860\" alt=\"\" srcset=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/figura-3.png 956w, https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/figura-3-300x226.png 300w, https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/figura-3-768x579.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figura 3 - Tabela Justi\u00e7a<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f09900 elementor-widget elementor-widget-heading\" data-id=\"1f09900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nA Conex\u00e3o com Simon<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e0504 elementor-widget elementor-widget-text-editor\" data-id=\"02e0504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\">A raz\u00e3o da discord\u00e2ncia p\u00fablica \u00e9 a pr\u00f3pria <b>racionalidade limitada<\/b>: pessoas operam com informa\u00e7\u00f5es incompletas e modelos mentais diferentes sobre causalidade. N\u00e3o h\u00e1 modelo \u00fanico de mundo. Portanto, criar um SAD &#8220;justo&#8221; n\u00e3o \u00e9 apenas desa\ufb01o t\u00e9cnico, mas social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138b718 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"138b718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-357970e e-flex e-con-boxed e-con e-parent\" data-id=\"357970e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2890a6a elementor-widget elementor-widget-heading\" data-id=\"2890a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nConclus\u00e3o<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b062fb6 elementor-widget elementor-widget-text-editor\" data-id=\"b062fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"western\" lang=\"pt-PT\" align=\"justify\">A Teoria da Decis\u00e3o de Herbert Simon permanece fundamental para o desenvolvimento de Sistemas de Apoio \u00e0 Decis\u00e3o e\ufb01cazes e \u00e9ticos. Ao reconhecer que decisores humanos operam sob racionalidade limitada, SAD podem ser projetados para:<\/p><ul><li><p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\">Estruturar<\/span> <span style=\"font-size: medium\">informa\u00e7\u00f5es<\/span> <span style=\"font-size: medium\">de<\/span> <span style=\"font-size: medium\">forma<\/span> <span style=\"font-size: medium\">a<\/span> <span style=\"font-size: medium\">minimizar<\/span> <span style=\"font-size: medium\">sobrecarga<\/span> <span style=\"font-size: medium\">cognitiva<\/span><\/span><\/p><\/li><li><p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\">Transpar\u00eancia: Explicar<\/span> <span style=\"font-size: medium\">como<\/span> <span style=\"font-size: medium\">recomenda\u00e7\u00f5es<\/span> <span style=\"font-size: medium\">s\u00e3o<\/span> <span style=\"font-size: medium\">geradas<\/span><\/span><\/p><\/li><li><p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\">Auditabilidade:<\/span> <span style=\"font-size: medium\">Permitir<\/span> <span style=\"font-size: medium\">veri\ufb01ca\u00e7\u00e3o<\/span> <span style=\"font-size: medium\">de<\/span> <span style=\"font-size: medium\">decis\u00f5es<\/span> <span style=\"font-size: medium\">algor\u00edtmicas<\/span><\/span><\/p><\/li><li><p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\">Flexibilidade:<\/span> <span style=\"font-size: medium\">Reconhecer<\/span> <span style=\"font-size: medium\">que<\/span> <span style=\"font-size: medium\">diferentes<\/span> <span style=\"font-size: medium\">contextos<\/span> <span style=\"font-size: medium\">exigem<\/span> <span style=\"font-size: medium\">diferentes crit\u00e9rios de &#8220;satisfa\u00e7\u00e3o&#8221;<\/span><\/span><\/p><\/li><\/ul><p class=\"western\" lang=\"pt-PT\" align=\"justify\">O desa\ufb01o do s\u00e9culo XXI \u00e9 desenvolver sistemas que ampli\ufb01quem as capacidades humanas de decis\u00e3o sem automatizar e ampli\ufb01car nossos vieses. Isso exige n\u00e3o apenas excel\u00eancia t\u00e9cnica, mas governan\u00e7a \u00e9tica fundamentada na compreens\u00e3o de como realmente decidimos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013b6b9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"013b6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-657eeec e-flex e-con-boxed e-con e-parent\" data-id=\"657eeec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8410d94 elementor-widget elementor-widget-heading\" data-id=\"8410d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nRefer\u00eancias<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0582c elementor-widget elementor-widget-text-editor\" data-id=\"5f0582c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\">MACEDO, M. A. S.; DANTAS, J. A.; OLIVEIRA,<\/span> <span style=\"font-size: medium\">J.<\/span> <span style=\"font-size: medium\">R.<\/span> <span style=\"font-size: medium\">S.<\/span> <span style=\"font-size: medium\"><b>Comportamento<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>decis\u00f3rio<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>e racionalidade limitada: uma an\u00e1lise do processo de decis\u00e3o cont\u00e1bil. <\/b><\/span><span style=\"font-size: medium\">Revista Ambiente Cont\u00e1bil, v. 3, n. 1, p. 68\u201383, 2011.<\/span><\/span><\/p><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\">SIMON, H. A. <\/span><span style=\"font-size: medium\"><b>A racionalidade do processo decis\u00f3rio em empresas. <\/b><\/span><span style=\"font-size: medium\">Revista Multipl., v. 1, n. 1, 1980.<\/span><\/span><\/p><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\">SIMON, H. A.<\/span> <span style=\"font-size: medium\"><b>Administrative<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>Behavior:<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>A<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>Study<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>of<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>Decision-Making<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>Processes<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>in Administrative Organization. <\/b><\/span><span style=\"font-size: medium\">4\u00aa ed. The Free Press, 1997.<\/span><\/span><\/p><p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\">STANFORD<\/span> <span style=\"font-size: medium\">ENCYCLOPEDIA<\/span> <span style=\"font-size: medium\">OF<\/span> <span style=\"font-size: medium\">PHILOSOPHY.<\/span> <span style=\"font-size: medium\"><b>Bounded<\/b><\/span><b> <\/b><span style=\"font-size: medium\"><b>Rationality.<\/b><\/span><b> <\/b><span style=\"font-size: medium\">2018. <\/span><\/span>Dispon\u00edvel em: <a href=\"https:\/\/plato.stanford.edu\/entries\/bounded-rationality\/\"><span style=\"color: #1154cc\"><u>https:\/\/plato.stanford.edu\/entries\/bounded-rationality\/<\/u><\/span><\/a>. Acesso em: 27 de outubro de 2025.<\/p><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\">THE DECISION LAB. <\/span><span style=\"font-size: medium\"><b>Bounded Rationality. <\/b><\/span><span style=\"font-size: medium\">Dispon\u00edvel em: <\/span><a href=\"https:\/\/thedecisionlab.com\/biases\/bounded-rationality\"><span style=\"color: #1154cc\"><span style=\"font-size: medium\"><u>https:\/\/thedecisionlab.com\/biases\/bounded-rationality<\/u><\/span><\/span><\/a><span style=\"font-size: medium\">. Acesso em: 27 de outubro de 2025.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8936ea e-flex e-con-boxed e-con e-parent\" data-id=\"c8936ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7b438 elementor-widget elementor-widget-heading\" data-id=\"0e7b438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 style=\"text-indent: 0cm\"><a name=\"_w58d0z51c4at\"><\/a>\nFiguras:<span style=\"font-family: Roboto, sans-serif;font-size: 16px\"><\/span><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a51556 elementor-widget elementor-widget-text-editor\" data-id=\"5a51556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p lang=\"pt-PT\" align=\"left\"><span style=\"font-size: small\"><span style=\"font-size: medium\">WIESENTHAL,<\/span> <span style=\"font-size: medium\">H.<\/span> <span style=\"font-size: medium\">In<\/span> <span style=\"font-size: medium\">Memoriam<\/span> <span style=\"font-size: medium\">Herbert<\/span> <span style=\"font-size: medium\">A.<\/span> <span style=\"font-size: medium\">Simon.<\/span> <span style=\"font-size: medium\">Dispon\u00edvel<\/span> <span style=\"font-size: medium\">em: <\/span><\/span>https:\/\/www.hwiesenthal.de\/simon\/. Acesso em: 1 de novembro de 2025.<\/p><p lang=\"pt-PT\" align=\"justify\"><span style=\"font-size: small\"><span style=\"font-size: medium\">PD Herbert. Blog PD Herbert, 08 dez. 2006. Dispon\u00edvel em: <\/span><span style=\"font-size: medium\">https:\/\/pdherbert.blogspot.com\/2010_10_21_archive.html. Acesso em: 01 nov de <\/span><span style=\"font-size: medium\">novembro de 2025.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Teoria da Decis\u00e3o, proposta por Herbert Alexander Simon, revolucionou a compreens\u00e3o sobre como decis\u00f5es s\u00e3o tomadas na pr\u00e1tica. Contrariando os modelos econ\u00f4micos cl\u00e1ssicos que assumiam um agente racional com informa\u00e7\u00e3o completa (homo economicus), Simon introduziu o conceito de Racionalidade Limitada (Bounded Rationality). Esta abordagem reconhece que decisores humanos e sistemas automatizados operam sob restri\u00e7\u00f5es severas: limita\u00e7\u00f5es cognitivas, informa\u00e7\u00f5es incompletas e press\u00e3o temporal.<br \/>\nEste trabalho explora como a teoria de Simon fundamenta os Sistemas de Apoio \u00e0 Decis\u00e3o (SAD) modernos e examina os desa\ufb01os \u00e9ticos quando esses princ\u00edpios s\u00e3o implementados em algoritmos de Intelig\u00eancia Arti\ufb01cial.<\/p>\n","protected":false},"author":125,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-857","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teoria da Decis\u00e3o - REVISA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/2026\/02\/23\/teoria-da-decisao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teoria da Decis\u00e3o - REVISA\" \/>\n<meta property=\"og:description\" content=\"A Teoria da Decis\u00e3o, proposta por Herbert Alexander Simon, revolucionou a compreens\u00e3o sobre como decis\u00f5es s\u00e3o tomadas na pr\u00e1tica. Contrariando os modelos econ\u00f4micos cl\u00e1ssicos que assumiam um agente racional com informa\u00e7\u00e3o completa (homo economicus), Simon introduziu o conceito de Racionalidade Limitada (Bounded Rationality). Esta abordagem reconhece que decisores humanos e sistemas automatizados operam sob restri\u00e7\u00f5es severas: limita\u00e7\u00f5es cognitivas, informa\u00e7\u00f5es incompletas e press\u00e3o temporal. Este trabalho explora como a teoria de Simon fundamenta os Sistemas de Apoio \u00e0 Decis\u00e3o (SAD) modernos e examina os desa\ufb01os \u00e9ticos quando esses princ\u00edpios s\u00e3o implementados em algoritmos de Intelig\u00eancia Arti\ufb01cial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/2026\/02\/23\/teoria-da-decisao\/\" \/>\n<meta property=\"og:site_name\" content=\"REVISA\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T23:31:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T23:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordpress.ft.unicamp.br\/revisa\/wp-content\/uploads\/sites\/86\/2026\/02\/simon2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"184\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"a255079\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"a255079\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/\"},\"author\":{\"name\":\"a255079\",\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/#\\\/schema\\\/person\\\/4447b40ff03012b6ecddc69342366920\"},\"headline\":\"Teoria da Decis\u00e3o\",\"datePublished\":\"2026-02-23T23:31:26+00:00\",\"dateModified\":\"2026-02-23T23:33:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/\"},\"wordCount\":1181,\"image\":{\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/wp-content\\\/uploads\\\/sites\\\/86\\\/2026\\\/02\\\/simon2.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/\",\"url\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/\",\"name\":\"Teoria da Decis\u00e3o - REVISA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/wp-content\\\/uploads\\\/sites\\\/86\\\/2026\\\/02\\\/simon2.png\",\"datePublished\":\"2026-02-23T23:31:26+00:00\",\"dateModified\":\"2026-02-23T23:33:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/#\\\/schema\\\/person\\\/4447b40ff03012b6ecddc69342366920\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/2026\\\/02\\\/23\\\/teoria-da-decisao\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/wp-content\\\/uploads\\\/sites\\\/86\\\/2026\\\/02\\\/simon2.png\",\"contentUrl\":\"https:\\\/\\\/wordpress.ft.unicamp.br\\\/revisa\\\/wp-content\\\/uploads\\\/sites\\\/86\\\/2026\\\/02\\\/simon2.png\",\"width\":150,\"height\":184,\"caption\":\"Figura 1- Herbet A. 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